HubSpot alternative for small businesses: an AI-native CRM with no credits
HubSpot is a very complete platform (marketing, sales, service). Its “seats and credits” model bills part of the AI and automation by usage. Arcane CRM targets small sales teams that want a price per seat and unlimited AI on paid plans.
Arcane CRM and HubSpot: the facts
| Criterion | Arcane CRM | HubSpot | Source |
|---|---|---|---|
| Price per user / month | $0 / $21 / $44 / $78 excl. tax (annual) | GTM seat from €20 (Starter, 10 paid seats max), €100 (Professional), €175 (Enterprise); Ops seat from €50 | HubSpot “seats and credits” supplement |
| Credits | None: unlimited AI on paid plans | 5,000 / 10,000 / 15,000 credits per month depending on the edition, no rollover; €0.010 per extra credit | same |
| Automation | The agent builds automations from your requests, you approve them; 1 / 5 / 20 / 50 active workflows, +$10 excl. tax / month or $122 excl. tax / year on annual per active workflow | Workflows (Professional); each workflow action consumes credits (3 credits per action, 10 for a Breeze action) | same |
| AI agents | Built-in agent (emails, tasks, meetings) | Agents billed in credits (e.g. 50 credits per resolved conversation, 100 per lead for the prospecting agent) | same |
| Recording and transcription | 3 / 10 / 30 / 80 h per month (organisation) | 1,500 h of transcription per account per month (Professional, Enterprise) | same |
| E-signature | Youtrust (ex-Yousign) built in | E-signature (Professional, Enterprise); each accepted quote consumes 100 credits | same |
Public vendor information, checked on October 7, 2026. It may have changed since. The “Core / Front Office” seats quoted by third-party sites relate to the Nordic pilot programme, according to the same official page.
Competitor prices as shown on their official pricing page on 2026-10-07.
Which one to choose?
- You need a unified marketing + sales + service suite and a large ecosystem: HubSpot.
- You are a small sales team and want a predictable bill, an agent that works in your emails and meetings: Arcane CRM.
See also: Arcane CRM pricing, what an AI-native CRM is and the other comparisons.
Sources
Migration
Can I migrate my data from HubSpot? CSV import of all fields on every plan. For a guided migration, message us in the support chat. Your data export (GDPR) is included on every plan.
Try the agent on your own contacts
14-day Growth trial, no credit card. When the trial ends, you automatically move back to the Free plan, with no charge.
Frequently asked questions
Is Arcane CRM cheaper than HubSpot?
Arcane CRM costs $0 (Free, 2 seats max), then $21, $44 or $78 excl. tax per seat per month on annual billing ($26, $53 or $93 excl. tax on monthly). AI is unlimited on paid plans, with no credits. Compare with HubSpot’s prices checked on October 7, 2026 in the table above.
Can I try Arcane CRM before leaving HubSpot?
Yes: the Growth trial lasts 14 days, with no credit card. At the end, your workspace automatically moves back to the Free plan, with no charge.