Your website chat, wired into your CRM
A chat bubble on your website, and every conversation lands in Arcane CRM, next to the contact record. Verdict sorts it, Atlas answers or drafts the reply, your workflows take it from there. Included in the Growth and Scale plans.
How it works
- You paste the bubble on your website. One snippet per site, placed before
</body>. Name, colour, welcome title and tagline change in the settings without touching the code. - Verdict sorts the conversation. Sales, Support, Billing, Spam or Other, with its confidence level, shown in the conversation.
- Atlas does what you chose for that category. It answers on its own, drafts a reply the team reviews, or does nothing.
- The team takes over whenever it wants. One click on “Take over”, internal notes only the team can see, and a delay to cancel a message sent too fast.
In the CRM, not next to it
The conversation opens next to the contact record: their company, job title, emails and deals. No second tool to open, no copy-paste.
Atlas does not guess
It relies on what you wrote for it, answers in the visitor’s language, and hands over as soon as the answer is not in its instructions.
Verdict sorts for you
Every conversation gets a category. You filter the list by category, status or assignee.
Your workflows follow
A message arrives on the chat? A workflow can reply, assign the conversation or create the opportunity.
Atlas, first responder on your website
You write once what Atlas should know: your offer, your prices, your lead times, your frequent questions, the tone to use and what it must never promise. Then, category by category:
| Setting | What happens | What it is for |
|---|---|---|
| Answers on its own | Atlas answers the visitor in 1 to 4 sentences and hands over if it does not know. | Simple, repeated questions: opening hours, lead times, how things work. |
| Draft | The team replies; Atlas suggests a text in the reply box (Tab to accept it). | Sales or sensitive requests, where you want to review. |
| Nothing | The conversation goes straight to the team. | Spam, or anything you want to handle yourself. |
On a draft, you can also select a passage and comment on it: Atlas suggests the replacement, you accept it or not.
Workflows that start on a message
The “Message received on the chat” trigger filters by website and by Verdict category. It gives the workflow the message, the conversation and the visitor (name, email, contact record). Two blocks act on the conversation: “Reply on the chat” (message to the visitor or internal note) and “Assign the conversation”.
- A message sorted as Sales creates the opportunity and assigns the conversation to the rep for that region.
- A message sorted as Billing is assigned to the person who handles invoices, with an internal note for the team.
- A message outside opening hours gets a reply announcing when the team is back.
You describe the automation to Atlas, it builds it, you approve it. See workflows.
What the customer chat replaces
A separate chat tool is paid per seat, then its AI is often paid for every resolved conversation. We read these prices on October 10, 2026 on the official pages: $0.99 per outcome for Intercom’s Fin agent, $0.50 per resolved conversation for HubSpot’s customer agent, $0.75 per resolution for Help Scout, and at Zendesk €1.50 to €2.00 per resolution beyond those included in the plan. The details are in our article “Live chat: what it costs in 2026”.
In Arcane CRM, the chat, Atlas and Verdict are part of the Growth and Scale plans, with no price per conversation or per resolution. No counter to watch: if your conversation volume gets very high, contact support and we will adjust with you.
See pricing and the guide “Connecting your website chat to your CRM”.
Try Atlas on your own contacts
14-day Growth trial, no credit card. When the trial ends, you automatically move back to the Free plan, with no charge.
Frequently asked questions
Which plans include the customer chat?
The customer chat is included in the Growth and Scale plans, for the whole organisation, with no add-on to buy and no price per conversation. If your conversation volume gets very high, contact support and we will adjust with you.
Do I need a developer to install the bubble?
No. You add your website in Settings › Customer chat, then paste the snippet just before the closing body tag of your pages. Each site has its own snippet, name, colour and welcome texts.
Can Atlas tell my visitors anything?
No. Atlas only answers from what you wrote in “What Atlas should know”. If the answer is not there, it does not guess: it hands over to the team. It also hands over when the visitor asks for a human, complains, or mentions a dispute, a payment or personal data.
Can I keep certain requests for the team?
Yes. Verdict sorts every conversation (Sales, Support, Billing, Spam, Other) and you choose, category by category, whether Atlas answers on its own, drafts a reply for the team, or does nothing. By default, Atlas drafts replies and does nothing on spam.
Are conversations linked to my contacts?
Yes. A conversation is linked to the contact with the same email. If the visitor is not in the CRM yet, you create the contact from the conversation in one click.
Can I cancel a message sent too fast?
Yes. Each member sets their own undo delay, from 0 to 60 seconds (30 seconds by default). During that delay, you can cancel the message or send it right away.